10 Copywriting Mistakes You Can’t Afford to Overlook
Good copywriting is more than just putting a group of words, sentences, and paragraphs together. In their web copy, virtual assistants realize that it’s more than just sitting down to your keyboard and writing whatever comes to your mind. The 10 copywriting mistakes you can’t afford to overlook are:
Overconfidence There is a place for showcasing your talents. However, overconfidence works against your best efforts.
It’s Easy If you think it is easy to write good copy – think again. Good copy comes about through forethought and planning. Those who just sit down and write whatever comes to their minds will not draw the right people. Discerning virtual assistants understand this.
Layout You may be an amazing writer, but if you fail to break up your content, your bounce rate will go through the roof. Though your English teacher will love you, the old 5 sentences to a paragraph does not hold true in blog copy.
Article Spinning Software Have you ever read a blog that made no sense at all? The poster has likely used article spinning software. Big mistake.
Plagiarism I have been the victim of this lately. While this should go without saying, writing in your own voice and using your own fresh content will cause you to stand out more than your any competition who plagiarizes.
Failing To Research Your Material Today’s consumer has done their homework. They will know if you understand the material you have just presented. Give them reason to see you as the professional that you are.
Deadlines Are a Must Of course, this should be a given. You will have one unhappy customer, and rightfully so, if you fail to meet a deadline. This holds true even if you have just finished an amazing blog post for them.
Run-on Sentences I have a virtual assistant friend who will smile if she reads this post. Many great speakers (and I mean great) have the longest sentences you will ever see. Use your imagination and break up run-on sentences.
Using Spell Check It’s true. Spell check is a great feature, but to rely on spell check to pick up your errors is a serious mistake. Some programs will not pick up repeated words. Spell check will also not pick up many words spelled correctly but used wrong.
Failing to Proofread Proofreading allows you to add to your blog post or edit the content. In the end, the final product is what will impress or disappoint your readers.
You want your readers to read beyond the first paragraph. Beyond that, you want them to read the entire blog post. By avoiding common mistakes when writing blog copy, you increase your changes of capturing their interest beyond your title.
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