I just went to someone’s website. They asked their readers to check out their newest creation, except when you clicked on the link, it wasn’t there? This is an honest mistake made by someone with the best of intentions. It happens and is one of the most important reasons to update your website regularly.
Links that showcase your work must be reviewed, as there is always the possibility that your client has deleted their website. Besides this, website maintenance builds credibility. That’s reason enough.
One of the top reasons to update your website is that Google frowns on broken links. What that means to you and I is that it could hurt our search engine rankings.
If you use WordPress, you can use the Broken Link Checker plugin. It “monitors links, detects links that don’t work, and prevents search engines from following broken links.” That’s a tall order, but worth looking into.
Give Your Readers Reason to Return
Need more reasons to update your website regularly? Fresh content gives your website visitors a reason to come back. It’s a bad idea to make this hit and miss. A poorly maintained website looks like an abandoned one, and it reflects poorly on your business. If your readers feel that they can get updated information by visiting your website, they will. If you continue to inform them and give them up-to-date information, they will return. Give them a reason to return.
Your Website Reflects Your Business
If you had a physical store, wouldn’t you want it to look professional or to stand out? It’s not a stretch to say that you should feel the same way about your online storefront, your website. Your website represents your company, and you want to put forth a professional image, giving your visitors what they came for.
Have you ever went to a website and within a few seconds decided you wanted to search elsewhere for your information? We all have, this is usually because of two things: not enough information or too much information. Find the right balance for your audience to get the best results.
Final Thoughts – Update Your Website Regularly
With your online store, your website, you can attract the right customers and clients and give them a reason to come back. On the other hand, you can make a poor first impression and send them running in the opposite direction. After all of the work that is put into building a website, it’s important to continue to update and build it. Think of it more as a work in progress than a destination.
Need help maintaining your website, in updating your website, or with blog copy? We offer web and blog copy services. Please contact us.