Today everyone is looking for the competitive edge that makes their business stand out in a crowd. It’s no longer enough to offer the lowest prices in town. Once your clients have found you, it’s important to give them reason enough to continue to do business with you.
Being average is not what we want to aspire to in business. A competitive advantage offers greater assurance that your business can grow. Give such exceptional customer service that your clientele wants to stay with you. However, we need to do this for the right reasons; because we care for those who trust us with their business.
What makes a business the competitive edge? Just a few thoughts come to mind.
Listen to your customers. Do they have a suggestion? Listen to them. Do they have a complaint? Listen to them. When we take the time to really listen, we will know exactly what is needed.
Offer innovative ideas. Mediocre will not cut it. Think outside the box. If there’s something new that others are trying, let people know about it. They can choose for themselves when they might want to implement the ideas, but you have made them aware.
Build on your strengths and work on your weaknesses. Apply the 80-20 rule. Spend 80% of your time making use of your key strengths and 20% of your time developing your weaknesses. You will be offering the best of yourself and improving on the worst. Staying stuck only hurts your best attempts to stand above the rest.
Honest is still the best policy. Be upfront with your customer. If you don’t have the answer, let them know that you don’t but will get back to them with an answer quickly. They will appreciate your honesty.
Work Ethics. A positive attitude and good work ethic will move you to go the extra mile. Your clients will appreciate your efforts, and under these conditions, your business can grow.
Delivery. If you offer a specific deliver date, meet that date. Deadlines are very important in your client’s life. If you miss your deadline, they will surely miss theirs. Therefore, respect of their deadlines will assure them that you value their business.
What’s so unique about these six concepts is that they don’t cost you a penny. At the same time, they show that you really care about those who bring their business to you. Offering your customers the best of the best promotes a mutual respect that can’t be bought.