Many put blogging on the back burner, while others avoid blogging altogether. However, adding a blog to your website is an important decision that can have a significant impact on your website traffic. Is it worth the effort? Without a doubt, adding a blog to your website is well worth the effort.
An informative blog allows you to showcase your knowledge in your particular industry and to establish credibility. Blog writing techniques that improve your blog writing skills include:
Get to the Point
When blogging, get to the point. If your readers have found you through a search engine, they know what they are looking for. So, it’s best to say what you mean and mean what you say. Give them the information that they have come to your website for.
Length of Post
There is no specific length for blog posts. Some say that a blog post should be from 200 to 350 words, whereas others will say that a blog should have 500 to 1000 words. If you take a minute to search the subject, you will quickly see that blog post length is a matter of preference. While one site will feature posts 200 words long, another will write blog posts that are thousands of words longs. So, find what works for you. Above all, focus on your content.
Link, Link, Link
Linking is essential to a good blog post. Why? It’s internet etiquette, making it easier for your readers to see what you are talking about instead of having to look for it themselves. An additional benefit is that linking directs your visitors to your older blog posts. Other important benefits include improved usability and improved website rankings. Therefore, remember to link, link, and link. You won’t be sorry.
Though it may be tempting at times, avoid negativity at all cost. If you don’t like it, it’s best to avoid it, because negativity creates more negativity. While negative blogs may bring in people, they don’t stick around for long. Most people read your blog to learn something new, so it’s best to keep your blog informative.
Positive blog posts, on the other hand, may bring in more repeat visitors. Your readers will see the value in what you have posted. Remember, many who read your blog are reading it to learn about your industry. Your personal opinion isn’t all that important to them.
Write from the heart, think about what others want to know about your industry, and use these four simple tips. Before long, you will be writing your own great blog posts.Virtual Assistant Blog