“The Internet has fundamentally changed the way people find, discover, share, shop, & connect.” HubSpot
Therefore, it is no longer optional to have a web presence. We must put our business priorities in their proper place. With more than half of all US residents online, and three-fourths of all US adults online, it is imperative for a business to claim their online presence.
As business owners themselves, virtual assistants are aware of how important an online presence is. Why is an online presence so important? Are we only talking about a creating a website? When claiming an online presence, how detailed or how simple do we need to be ? These are important questions and questions that need to be answered if a business is to succeed today.
Why is an online presence so important? Consider the following chart provided by HubSpot. We now get our news online, get our mail, buy products, rate a product, look for information, do research, and network online. With one-third of all US consumers spending greater than 3 hours a day online, it’s easy to see that an online presence is no longer optional – it’s necessary.
Are we talking about creating a website? That’s a great start. Many find it hard to take a business serious that can’t be found online. So business owners need to take a deep breath, and do what needs to be done, create a website. WordPress websites aren’t that difficult to figure out. At the same time, many business owners just don’t have the extra time. That’s where a virtual assistant comes in. We can help you claim your online presence starting with a website.
When claiming an online presence, how detailed or how simple do we need to be? This is where it gets frustrating for some, though it doesn’t need to be. You start with a website and move on to social media. Of course, it can be done in the opposite order. Start with social media accounts and then create a website. What’s most important here is that you claim your online presence.
Please contact us if you need help in setting up a website, writing your blog, or setting up and maintaining social media accounts.