Ahh the perfect blog post. Content is king, right? Yes and no. We hear it over and over, but content alone is not enough. You need to dig deeper if you’re looking to write blog copy that gets your reader’s attention. It’s important to create content that will catch and keep your reader’s attention. Anything less and you may be talking to the air.
With this in mind, let’s examine what goes into a blog post that keeps your reader’s attention?
The Anatomy of a Great Blog Post
Grab Their Attention With Your Headline
This is your foundation and one of the most important elements of your blog post. It’s the reason people will want to read your post. Even if your blog post is outstanding, it will not get read if your headline bores your readers.
Social Triggers puts it perfectly:
“Your headline gets read more than anything else on your website. That’s why your headline serves one goal: grab attention so people feel compelled to read your opening.”
Avoid Plagiarism At All Costs
It’s debatable if this should go before your headline. Either way, however you look at it, don’t be tempted to copy and paste someone’s blog post. It should go without saying, but you would be surprised as how many people have had their blog copy plagiarized. They have put the time into writing a great blog post, and someone else has copied their post.
Even if you feel it is OK, it’s not, and it will cost you with search engines not to mention the respect of your readers if they find the post on someone’s page word for word. Don’t be tempted – it’s not worth it.
Once you have your reader’s attention with your headline, keep it, with a strong first paragraph. Think of it as the ‘first impression – best impression’ of your blog. You don’t get a second first impression, so you have to make the best impression right from the start.
How do you do that? Appeal to their emotions. You can use a story, question, controversial statement (but be careful here), or quote from a famous person. Whatever you do, keep it personable. Bore your readers, and you will have a high bounce rate.
Don’t Try So Hard To Impress
When most writers try to impress, they get bogged down with words and write this lengthy, complicated paragraph. You will lose most readers today who scan a blog post to get the most out of it. They either don’t have the time to read the full article or simply don’t care to read every word. So keep it simple and don’t try so hard to impress.
Have A Strong Ending
Use your ending as a call to action for your readers to connect with you. Direct them to a similar post if you have more information on the subject that might interest them. If not, direct them to your contact page where they can reach you with any questions they might have on the subject.
Write Evergreen Content
My next blog post will be about writing evergreen content. It is not always necessary, and sometimes you want to write about current events, but it’s important to have evergreen content on your website.