I do a lot of blogging, I have to admit, every “Great!” “I love it!” or “Good job” means a lot to me. Why do so many agents use REVAs for their blog copy?
Some are strapped for time. Let’s face it; if they’re successful, they don’t have much time to write a blog post two to three times a week. Their listing and closing coordination tasks cut into their busy schedule. If you add showing homes to prospective buyers into the mix, there simply isn’t enough time.
There are so many reasons to blog to your heart’s content regularly. Your real estate blog will become your website. It’s easy to add pages and subpages. If you see a need for content, it can be added:
- Buyer Resources
- Seller Resources
- Contact Us
- About Us
- Mortgage Terms
I think you get the idea, your blog should provide quality content that will educate and inform your readers. What about the blog copy? Each and every one of these pages has to be filled with up-to-date, hyperlocal content. I should mention that the only reason that I don’t have a lot of hyperlocal content on my blog is that I work for clients across the nation; from California to Florida. I even had a client in Canada. So I don’t like to limit myself. Real estate agents, on the other hand, need to be hyperlocal as most of their clients will be looking for something in a specific area.
With your blog copy, you can showcase yourself as a credible real estate professional. If you shine as a buyer’s agent, you can narrow much of your material to buyers. If your expertise is as a seller’s agent, you can spend much of your blogging time writing about seller’s issues or questions.
What if you work with both buyers and sellers? If that’s the case, I like to write one post for a buyer one week and one post for a seller the next week. This way, you reach both audiences.
Improve Your Search Engine Rankings
Search engines love fresh content. Blogs with regular, fresh content get more traffic. We have all heard that over and over. Beyond providing more exposure to your website, regular blogging increases the page rank of your website.
Don’t Have the Time?
As I said earlier, one of the reasons you may not have the time to blog is because you are busy selling real estate. That’s no reason to let your blog copy suffer.
This past week as I was writing for a new client, she asked me if I could write another piece for a monthly newsletter. Of course, I was delighted to do that for her. Let’s talk if you find that at the end of the day, you simply don’t have enough time to blog. Blog for yourself or let me blog for you. Either way, blog to your heart’s content!