Build a website and traffic will naturally follow. Many fall into this mindset trap. They imagine that all you have to do is create a website, with content geared towards the search engines, and the traffic will come flooding in. If this is you, take heart, you’re not alone. In fact, this thought process is quite common. At the same time, virtual administrative assistants know that this is where many business owners fail in their efforts to create a website.
Is It So Wrong?
Let’s begin by taking a look at what is right with this thinking. As your online office, a great website needs to be at the top of your to-do list. Numerous business owners start out with their store and rightfully so, however, if this is where they stop, they are missing out on a lot of business.
Many never understand why they need an online presence, and this mistake is a costly one. To illustrate, I was once looking for a product in my area. Naturally, I started with a Google search. Surprisingly, my search didn’t produce results in my area. After some searching, I found someone an hour away. It’s not that there weren’t businesses closer to my area. There was a great store only 30 minutes away, but they didn’t have a website or blog.
Another mindset trap is to create content geared towards the search engines. Creating content for search engines is a bad idea. Why would I say such a thing? After all, isn’t SEO necessary? Yes, SEO is very important and not to be neglected. However, you must remember that search engines will not be buying your products or services. Today’s consumer is informed, and they will see that you are more interested in impressing web crawlers than impressing them. When we remember who our target audience is, it’s easy to create great website content.
It’s Up and Running – Now I Can Relax
Big mistake. If your website is up and running – great. Now, let’s roll up our sleeves and get started. Your next step is to continue updating your website. Much like our friendly neighborhood grocer, we need to keep it fresh. When your website visitors come back and see the same old thing week after week, they have no incentive to come back. On the other hand, when they know that they can count on your website for fresh content, they will be more inclined to come back.
It’s All About Information
To be sure, if you don’t give your website visitors information, they will lose interest. However, if you only give information, you are missing the point. Write with your audience in mind and neither of you will be disappointed. Write with search engines (only) in mind, and you will both be disappointed.
The importance of a great website can’t be emphasized enough. Plan it, create it, and keep it fresh. Above all, though, write to your audience and not robots. Your audience will appreciate your efforts.
Many business owners simply don’t have the time to regularly add fresh content. This is understandable, as you have a business to run. Virtual assistants can help you to create and maintain your online presence.