Is it ever a good idea to over promise to your client or customer? What about those who under deliver? We have to ask if this ever works and question how we feel when we have been promised a product that was not what was delivered.
Through promotional campaigns, television commercials, and even conversations with their customers, many businesses today either over promise or under deliver. Both are big mistakes in business, whether you have a small business or large corporation.
They do this by:
- False Advertising and Making Promises They Can’t Keep
- Offering High Quality Products and Providing Inferior Products
- Over Committing While Knowing That a Deadline is Impossible
- Not Meeting a Deliver Date
The effect that not keeping your business commitments is loss of credibility with your customers and clients. The long-term effect? Loss of business and a bad reputation. It’s simply not worth the time that you felt you have gained and not worth the cost to your business reputation.
Do you over promise or under deliver? Now is a good time to exceed expectations instead. By doing this, you will give your customers reason to come back, to recommend your business, and to come to expect the quality products and services that you offer.
When you give more than expected, you find your clients quick to recommend you, you will have pride in the services and products that your company offers, and life gets easier. The negative energy it takes to try to take advantage of your clients (and make no mistake when you over commit, you are taking advantage of your clients trust) is simply not worth it. Keep your word, don’t over commit or under promise.