Creating Evergreen Content

Evergreen Content

As the name suggests, evergreen content is timeless and lives on long past current event posts. Its goal is to outlive current trends that will eventually dwindle down with time, and timeless content requires little or no updating. How do you go about creating evergreen content? If you have a few blog posts that bring a lot of traffic to your website, you have likely already … [Read more...]

The Anatomy of a Great Blog Post

Blogging To Your Heart's Content

Ahh the perfect blog post. Content is king, right? Yes and no. We hear it over and over, but content alone is not enough. You need to dig deeper if you're looking to write blog copy that gets your reader's attention. It's  important to create content that will catch and keep your reader's attention. Anything less and you may be talking to the air. With this in mind, let's … [Read more...]

What You Can Learn About Productivity from a Virtual Assistant

Learn About Productivity from a Virtual Assistant

In the course of a day, many virtual assistants have completed work for many different clients. In my office, where I work primarily with real estate agents, I wear numerous hats that keep my day occupied. I might work on one client’s lead management, another client’s drip campaign, a client’s WordPress blog, and another client’s property tours. All of this means that I ‘have’ … [Read more...]

Tired of Doing Everything Yourself

Are You Tired of Doing It All

Are you tired of doing everything yourself? You are looking for relief from those nagging tasks that you never seem to get accomplished though you know they need to get done. Yet, it's hard to give up control. You built the business from the ground up and feel you need to control everything. This is understandable, but there is another solution. Any successful business will … [Read more...]

Effective Real Estate Drip Email Campaigns

Real Estate Drip Email Campaign

There are two approaches to reaching your prospective buyers and sellers. One is effective and one frustrates potential clients. It’s probably not hard for you to figure out which of them is ineffective. That would be the drip campaign that leaves your leads feeling spammed. Contacting them too frequently will bring poor results. Keep in mind that buyer and seller prospects … [Read more...]