Do you think it’s simple to write blog copy? Think again. Writing good blog copy requires more than sitting down to your computer and putting together a quick blog post. It takes doing research and offering readers something worth their time to read. Believe it or not, they will notice how much effort you put into your work.
Know your Subject
Take time and do some research beforehand. You want to be informed and you want your readers to feel informed after reading your blog post. Do you want to write a blog post on real estate home staging? Take the time to look into:
- What a seller should expect when meeting with a home stager.
- How to find a professional.
- When selling a home, what are the advantages of home staging?
With this information at hand, or information on any subject you plan to write about, you can write an informative blog post with compelling content. Remember to look for the who, what, why, where, when, and hows of your subject.
Short and Sweet
If you think that your blogs should be detailed and long, think again. Many website visitors will quickly scan your content and move on. Therefore, it’s important to keep it short and sweet. This doesn’t mean, of course, just slapping anything on the page that comes to your mind. What do your readers want to see? How can you benefit your readers?
This is why infographics are taking off. Today’s readers are busy people who just want to scan your information. Of course, there are exceptions to this rule. Writing tutorials would be an exception. In that case, you want to give more detailed information. For the most part, though, keep your content short and sweet.
Ramble and Lose Interest
There is no reason to restate the same concept over and over. Make your point, because when you ramble, your readers will quickly return to their Google search. Haven’t you ever been bored beyond words when reading a long blog post? Did you finish reading it? You probably didn’t.
Why Edit? I Have Spell Check!
Typos and poor punctuation will stand out. If you want to showcase your blog copy, please never give spell check more credit than it deserves. It saves us time by quickly picking up typing errors, repeated words, and small errors. However, it doesn’t replace proofreading. What spell check won’t pick up will be picked up by your readers.
For some, blog copy isn’t something that they come by easily. Others are simply not interested in writing their own material. If you fit into either category, let’s talk. Our blog copy packages start as low as $25.00 per blog post and as reasonably priced as $20.00 per blog post.