As the name suggests, evergreen content is timeless and lives on long past current event posts. Its goal is to outlive current trends that will eventually dwindle down with time, and timeless content requires little or no updating. How do you go about creating evergreen content?
If you have a few blog posts that bring a lot of traffic to your website, you have likely already written evergreen content. You have written a blog post that continues to be relevant to your readers and has withstood the test of time.
Tips to Creating Evergreen Content
Types of Evergreen Material. What types of material are evergreen? The idea is to write content that won’t be obsolete in 6 months to a year. Think in the following terms:
- Reference Style Blog Posts
- Frequently Asked Questions
- Historical Posts
- Glossaries (Like a Glossary of Real Estate Terms )
Write Content That Is Relevant to Your Business. If you’re an insurance agent, you might write a post about different types of policies. A real estate agent might write a blog post defining different types of homes.
Write for Your Readers. It’s been said over and over in “How to Write a Blog Post” articles and bears repeating – write for your readers. Sure, showing off your skills and knowledge is tempting, but it won’t necessarily bring your desired results. Who is your audience? Write for them, and remember that they aren’t looking to be talked down to. They’re looking for information, so make it easy to understand.
Give Them Details. The idea is for your readers to feel informed when they are done reading your blog post and to maybe walk away with an idea that they can implement right away. Give them details, but shy away from so much content that they feel overwhelmed or bored.
Use Visuals. This is true with all blog posts, and it holds true with timeless content as well. A well placed photo, graph, or video tells a story – a story that your readers came to your website to learn about. So give them something that is relevant to your content.
What’s Holding You Back?
As you can see, it’s not much different from writing any other blog post, but you want to shy away from current event, trendy posts when writing evergreen content. Timeless content will bring you constant traffic in weeks and years to come. It’s worth taking the time to write content that stands the test of time.
Will you stop writing up-to-date posts? I hope not. There are times when your readers need an informative post or a review of a new product. Just be sure to break up your current event blog posts with evergreen content.