With the best of intentions, many real estate agents begin their blogging adventure. They know that it will drive more traffic to their website, and who doesn’t want that? Even more so, they want their website visitors to become “informed” buyers and sellers. With both goals in mind, they sit down at their computer ready to add regular blogging to their weekly schedule.
Then Their Schedules Fill Up
You have to ask yourself, if I need to write a blog post and then a motivated buyer shows up, what will fall by the wayside? The blog post of course, as the buyer can move to another agent who will make them a priority. When your schedule fills up, you need to reschedule lead management, listing coordination, closing coordination, all of your admin responsibilities, and real estate blogging. At the same time, you simply can’t let the real estate blogging fall by the wayside or your website traffic will suffer.
Why Blog for Real Estate?
There are a number of reasons to begin, or continue, blogging, and they range from increased website traffic to building better relationships with your clients.
Position yourself as a leader in your field. In today’s world, many buyers and sellers will check out your website if they are seriously considering purchasing or listing their home with you. They want to leave your website feeling more informed and ready to move forward. Can they learn something from you that they can’t learn from other agents?
Grab a Cup of Coffee and Blog to Your Hearts Content
For the sake of your website, your clients, your potential clients, and your regular readers prepare to blog. You can do it weekly, twice a week, or even three times a week, but make it a habit to blog regularly. Google likes those they can count on, and a regular blog is something they can count on. Just one caution – it’s not enough to write a weekly post, you must write quality content. At the end of your post, make sure you have covered your topic and that your readers will feel better informed for having read your post.
A well written blog post will bridge a better relationship with your readers. With more relevant information, you buyers and sellers will be more likely to want you to list or show them a home. They will want you on their side because you have positioned yourself as a professional.
If you find yourself with a hectic schedule that doesn’t allow for blogging, use the contact form below. Don’t let your real estate blogging fall by the wayside. We have reasonable blogging packages that may be more affordable than you think.