Top Five Social Media Don’ts
We’ve all read the do’s of social media. Engage, engage, engage. However, there are simple steps that we should all avoid in our social media management skills – five social media don’ts.
Don’t Practice Self Promotion
Take a minute from time to time and forget about your brand. Some will not like this statement. However, remember that your fans are not just coming to your Facebook page or Twitter page to be sold to. In fact, many will tell you that it’s their biggest pet peeve. If they want to be sold to, they will go to your website, though even your website should not be all about selling.
Remember this simple fact, people are on Facebook, Twitter, LinkedIn, and YouTube to socialize. Through getting to know you, they may choose to do business with you. However, engagement remains the number one reason that people connect.
Don’t Forget – SociaI Media is Not Set it and Forget It
We’ve all been on a fan page and found that the fans have hijacked the page and are running wild with their own shameless self-promotion (shameless is the key word here). If we avoid making our social media pages all about us, why would we allow others to do to make it about them? It’s not fair to those who have come to our page to learn about our business and niche. Of course, I have seen some who choose a day to allow their fans to promote their business. For myself, I think this is a friendly gesture.
Don’t Ignore the Hecklers
To be honest, there are those who like to argue, and those who come on your page are unimpressed by them. However, when we ignore their comments, they will remain an unanswered question in other’s minds. So, answer them tactfully. I have seen a negative response turned into a positive one. All it took was for the negative response to be acknowledged and a little kindness. It turned out that the person probably thought they were just interacting with others, but it took a negative turn. No need for a meltdown. Simply keep a level head.
Don’t Forget to Share
Avoiding self-promotion doesn’t mean that it’s wrong to share your latest blog posts or your newest products. The truth is that many of your followers have come to your page hoping to learn a little something or to find your latest products. Therefore, we must remember to share while being careful not to cross that fine line where we become a braggart.
Don’t Be a Bore
It’s all right to laugh every once in a while. I’ve said it before that one of my favorite Facebook pages is maintained by a car dealer who has a “caption this” social media post nearly every morning. It’s fun to see what others come up with. Pinterest is my number one favorite place where it’s easy to keep the fun in social media.
Keep in mind why your followers have come to your page and avoid making it all about you. We don’t want our fan page to become a social media graveyard. Respectfully, address all engagement even if it’s negative. Share your well thought out blog posts with your followers, and don’t be a bore – make it fun and light. By remembering these five social media don’ts, you will keep your followers loyal and interested.