Headlines aren’t that important. Right? If you don’t give your headlines much thought, your audience won’t give your blog post much thought. Creative headlines must speak to your audience to be effective. So, let’s get creative and transform your boring headlines.
On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. CopyBlogger
The truth is that without a creative headline, you may as well stop writing. People will decide within a short period of time if they want to continue reading. This is why you want to write creative headlines that speak to your audience – so you don’t lose them.
First Things First
Before you begin, you have to think of your audience. Are you selling real estate? They are likely looking for amazing tips for buying and selling a home. If you’re a mortgage broker, your audience might want to know the current trends in interest rates. Whatever your profession, you have a pretty good idea of what your audience is looking for. Create headlines that speak to them.
Steer clear of generic headlines that everyone uses. Mix it up. If it’s already been done over and over, transform it. Make it say something that the others haven’t. Keep your headlines interesting, and you’ve won half the battle.
Headlines That Get Read
Think about the words you are using carefully. Instead of “How to Write a Great Blog Post,” use “How to Create an Amazing…” Remember, your headline gives them a taste of what to expect. If they expect boring, they won’t want to read it. If they expect amazing, they have good reason to read on.
You want some ideas and examples to transform your boring headlines? Here are a few that can be tweaked to your liking:
- Use a question to pique their interest
- Use numbers – people love Top Tens
- Create lists
- Make a promise that you plan to keep
- Offer something free to your readers
- A How To article will never fail you
- Use descriptive verbs
Remember people constantly scan websites. They don’t necessarily read every word. A creative headline gives them good reason to look at your great blog copy and to continue reading. Get creative and transform your boring headlines.