With a little teamwork, it’s possible to improve your online presence. It’s been said too many times, yet bears repeating, a business cannot afford to ignore their online image. However, with a little effort and help from a virtual assistant, even busy business owners can improve their online presence.
Ask someone who had an online presence and they will quickly tell you why they think it’s important for any business. Ask someone who doesn’t have an online presence, and they might tell you why they feel it’s not so important. Yet, no matter how you feel about the matter, an online presence is crucial to any business, because so many are looking online before making purchases.
How do you improve your online presence? Start with setting goals. While you may know how central a website is to your business, do you know where to begin? With great content, you may say. True, you won’t rank well with search engines without great content. Remember, though, that websites aren’t just set it and forget it avenues for website traffic. You must continue to add fresh content to your site. If you don’t care, or have the time, to maintain a blog, you need to find someone who offers blogging services. We gladly offer such services to our clients.
Why advertise? Some build their website and after checking the statistics, they realize that they have no traffic coming to their site. Advertising is one of the means that some use to drive traffic to their site, which increases their ranking on search engines. A small budget is no real excuse here, as a small budget is perfect for advertising on Facebook.
Many shy away from social media because they think it’s a waste of time. This is far from the truth. While you don’t make a lot of money through some social media platforms, to count them out is a serious mistake. Facebook, Twitter, LinkedIn, Pinterest, and social media platforms like these are great for brand recognition. Don’t count them out.
Do you want it all? Do you want a website, Facebook, Twitter, LinkedIn, Pinterest, and YouTube. That’s great to hear. Now, you want to take the time to connect them with one another. Add links from your website to your social media accounts, and add links to your social media accounts from your latest blog post. Connect, connect, connect, and you will not be disappointed in the results.
Again, all this takes time. Similar to Rome, an online presence isn’t built in a day. However, the sooner you get started in improving your online presence, the better in terms of time. Get started now, and you will be ahead of the game.
If you simply don’t have the time, please remember we are just a contact away. We would love to help you to build or maintain your online presence.