“Write a blog post, and they will come.” The truth is that most bloggers think there’s truth in that statement. Come on, admit it … you thought the same thing when you wrote your first blog post. However, is it enough to have a real estate blog?
Think about it from another prospective. Is it enough to have Quicken on your computer, or does it take effort on your part? Is it enough to have a client, or do you need to continue to cultivate a healthy business relationship with him/her?
The Reality Is Quite Different
Whether you have Quicken on your computer or have clients that you need to keep contact with, you quickly realize one reality. You much do more than add your clients to a CRM or download a piece of software to your computer. It takes effort on your part.
Your real estate blog is no different. You must continue to write content that is valuable to your readers or they quickly move on. If they don’t like what they see on your website, there are a millions of other websites to find what they’re looking for.
Not sure about that? Google “real estate blog posts” and see what you come up with. I came up with over 1,200,000,000 results.
Tips to Creating Blog Posts That Are Read
It’s not enough to have a real estate blog, you must consistently create content that will benefit your website visitors. Consider the following tips.
- Think like a client. What is important to them?
- Listen to your clients and write about their concerns.
- No one loves a braggart. Resist self-promotion tactics.
- Give credit where credit is due. Give someone else the limelight sometimes.
- Post on all of your social media networks.
- Add images – it keeps your readers engages.
- Post consistently. It’s no fun going to someone’s website and see two blog posts on their blog page.
Keep these tips in mind when creating blog copy and you will increase your chances of others reading your blog post.
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Is it enough to have a real estate blog? That’s a great beginning, but the real work is about to begin. Blog, blog, and blog some more.