A URL shortener takes a longer URL and changes it into a smaller link.
There are a number of reasons to shorten your URLs. Customized URLs are easy to remember. Sometimes when you post a URL in an email message, the link breaks. TinyURL, for example, says, “A tiny URL will not break in email postings and never expires.”
Goo.gl: This is my go-to URL shortener. It’s simple to use, and I just like it.
TinyURL: They’ve been around for a while and can be added to your browser’s toolbar.
Bit.ly: Yet another way to shorten your URLs. You can join for free, organize your links, and count your clicks
Is.gd: I haven’t used this but plan to give it a try. I like its ad-free interface.
Tr.im: Yet another option.
Ow.ly: And another …
Whether you use them because they’re customizable, are so easy to share, or because you can track click rates, URL shorteners come in handy from time to time.