Over-Optimization Will Cost You
There was a time that those who wanted to rank high on Google used an unethical practice named keyword stuffing. Those who used this method loaded a webpage with keywords in hopes of manipulating search engine rankings. Google caught on. Today, over-optimization will cost you more than ignoring you website all together.
Google is on the search for websites with quality content. Therefore, it’s searching for content that is fresh and will benefit the readers. Once found by search engines, useful and rich content will keep your website visitors on your page.
Keyword optimization, on the other hand, is the responsible use of your keywords. As with everything in the business world, balance is the key. Using no more than two or three keywords per pages is a good balance to reach for. They can be used generously throughout your site, but if used too much on each page, Google will pick it up as poor quality content.
Where to Use Keywords
Use your keywords in your meta keyword tag, meta descriptions, in your URLs, and within your content. Google expects to see a measure of continuity, so don’t be afraid to use your keywords, but be careful not to use them just to catch the search engines attention. This will cost you.
What Else Can I Do?
In a word, blog. If you don’t have time to blog, contact a virtual assistant who offers blogging services. No matter what, blog, blog, blog. That is unless you have the cash flow to advertise on Google, Bing, and Yahoo. According to Hubspot, if your blog at least 20 times per month, you will generate 5 times more traffic and 4 times more leads than if you were to blog only a few times a month.
Is it enough to just throw a bunch of words on your webpage with a few keywords? No, that is not enough. The search bots are getting smarter and smarter and will penalize content that is thrown together and written for search engines. Always remember, search engines will not purchase your products; people will. Therefore, I can’t overemphasize enough…over-optimization will cost you – write for your audience.