Most real estate agents quickly realize that contact management is crucial to building stronger relationships with their past, current, and potential clients. What’s surprising is how many forget to keep that contact management in the forefront of their marketing efforts.
It might be that they’re so busy with their current clients, and you can’t fault anyone for that, that they simply don’t have the time to keep up with past and potential clients. Some just don’t like that aspect of their business. Keeping in touch with leads can be tedious without the right drip marketing systems in place.
Avoid Spamming at All Costs
This goes without saying, but you’d be surprised. Never … never … never spam. It’s not worth it.
Start with Your Drip Campaign
- Create an evergreen real estate drip campaign that reflects who you are. We’re not looking for polished long emails that will lose their attention as soon as they open it. Depending on if they’re a prospective client or a past client, you’ll want to let them know who you are but make it a quick to-the-point introduction.
- Let them know what your business does. Are their areas that set you apart from the rest of your competition? Let them know, but again, a long paragraph will lose their interest quick.
- Finally, whet their appetite. Let them know what to expect from your next email. They shouldn’t feel sold to – they likely just want to be informed buyers and sellers. So, let them know that you’ll have tips in future emails that they can use.
Think Like Them
What do they want to know as a buyer, seller, or homeowner? Give them practical tips that they can use as they start their new home search or begin to get their home ready for sale. Remember though, home improvement tips are equally important to buyers and sellers as they both plan on being homeowners at some point.
No need to be afraid to embed a video of yourself – it makes it more personal and they get a quick impression of who you are and what you stand for. Use videos to your advantage and you likely won’t be sorry. Videos quickly catch attention, so use them to your advantage.
Are They Listening
After a reasonable amount of time, ask them if your emails are touching on their needs as a buyer or seller. Are you covering what they need to know, or are there other subjects that are more relevant to them?
If you aren’t using original content, you will likely lose them. You can use prepared content from your CRM, but mix it up a lot. You’ll want your drip campaign to be original – this is one of the most important rules to follow. Don’t use other people’s content, even paid for, pre-written (unless it was pre-written just for you) content.
Keep their attention by talking like you would if you were on the phone. Overly technical language may bore them or go over their head. Highlight skills in down-to-earth language.
Call to Action
End each email with a call to action … more information, benefits of working with you, IDX search, no pressure consultations, etc. But no matter what, make sure to offer something different rather than “click here.” If you add a CTA button use text me, let’s talk, find out for yourself, or send it to me (for a handout).
If you don’t have enough time to care for your real estate drip email campaigns, let’s schedule you for a free consultation.