Surprising as it may be, many still doubt the importance of social media because they don’t see immediate results. Some even leave in frustration because after months, they still only have the same 47 friends on their business fan page as they started out with and that was their Facebook friends. However, there are several reasons why social media is important for business and shouldn’t be ignored. In fact, there is a reason that Starbucks, Disney, Whole Foods, and Ford Motor Company have Facebook accounts. Social media works.
Why Social Media Is Important for Small Business
Some have the mind set, “Well … that’s fine for them, but who has the time for it.” Small business needs to make the time for it, if they want to keep up in today’s social media conscious world. There was a time when word of mouth brought customers rushing to buy a product. However, in today’s social world, social medial is important for every business.
It’s not a new marketing technique. Social media isn’t going away. Social interaction builds trust through human interaction (who wants to discuss business with Corporate). These are central reasons to consider social media for your small business.
Engage – Resist the Sale
Today’s consumer does not like to be sold to. They resist it with a vengeance. Engagement, on the other hand, speaks to the individual. It says that your customers and followers are important to you. It speaks to their intelligence, which is something that “the sale” does not. Cleverly crafted words will turn away many customers today. They want to know about your product or services and why they should be interested in doing business with you. “The sale” is not effective. This is where social media comes in. You can engage with your fans answering the questions that are important to them.
Is It A Matter Of Choice
It’s no longer a matter of choice. Companies, large and small, are using social media to their advantage. It is useful in developing their business reputation. Through social media, they can present their businesses as they are. The one on one interaction gives them a more personal touch. This is an effective way to build your brand.
Consider Reasons Why Social Media Is Important For Business
- Build Relationships With Your Customers
- Increased Awareness Of Your Brand
- Builds Trust With Your Potential Customers
- Drives Traffic To Your Website
- Generate Leads
- Opportunity To Reach Others That You Might Not Otherwise Reach
- Makes Your Company More Accessible
- More Reasonable Than Traditional Marketing