Offering a product or service is half the work. You have to let people know that you exist, and word of mouth is just not enough in today’s world. If you can afford a TV ad, then market your business that way, but don’t forget social media marketing as most big businesses already use this source. Is social media marketing for real estate agents worth your time? Yes.
Communicate with Your Clients
If you only think of social media as a way to market your business, think again. Social Media is so much more. It’s been said that social media should be looked at in the same way as a telephone or email system. While it’s essential to promote your listings through social media, it also offers you a means to connect with your clients, potential clients, and followers.
How it Works
– Engagement: Social media allows real estate agents, or any business owner, to engage with their followers. Through this channel, you begin to forge a relationship wherein your clients come to understand who’s experienced in the industry and who isn’t.
– Showcase Your Skills: Through social media, your current and potential clients can learn a great deal about you and why they want to have you list their home or represent them as a buyer’s agent.
− Post Your Listings: Post your new listings on Facebook and LinkedIn. Tweet them on Twitter, and provide a video tour on YouTube. Don’t forget Pinterest. Pinning pictures of homes you have for sale will get immediate exposure.
− Remember Demographics: The users of Facebook, Twitter, LinkedIn, and YouTube fit about every demographic you might be targeting. Important note: Within reason, many social media users are expecting to see some of your listings.
A Few More Tips
− Add a Facebook “My Listings” tab to your Facebook page. Post your listings there or a direct link to your website where your listings are posted.
− Create events for all your open houses.
− Continue to add rich content to your blog. Post these blog posts to your social media sites. It’s a great way to drive traffic to your website and increase your page rank on search engines.
− Think local. Most of your business comes from those in your area, or those looking to relocate in your area, so remember to keep your blog posts targeted to your local area.
− Have Fun. It’s never a good idea to make all of your posts about your real estate business. Your followers want to know something about you as well. A fun and inspiring video can go a long way to break up listing after listing on your Facebook page.
− Add a white paper, eBook, or video tab. Remember the tip above? Have fun.
One final thought – social media is not going away. Does it take time? Yes. Is it worth your time? Yes. If you don’t have the time, we can help with your social media set-up and maintenance. We have monthly plans starting at $75.00 a month.
IS SOCIAL MEDIA MARKETING WORTH YOUR TIME? YES!