A social media strategy is vitally important in today’s online world. Hopefully, you already understand how important SMM (social media marketing) is to your business. If you’re still not convinced, though, consider the following. Recently, I have noticed how many more television commercials feature a “Follow Us On Facebook” graphic in their commercials. If ad executives have jumped on the band wagon, you can believe that SMM is well worth your efforts.
Consider the business advantages of claiming your SMM presence. While there are many, some hold true regardless of whether you are a small or large business. These include:
- Potential clients can get an idea of your business ethics.
- Current clients are alerted regarding your newest products and services.
- Advertising on many social media networking sites is within most small business budgets.
- You can enjoy a near instant response when engaging with clients.
After setting up your business pages in Facebook, Twitter, LinkedIn, and Google, where do you start ? Let’s get started.
As stated earlier, your clients can learn a lot about you through your status updates. Let your fan base know who you are. Speaking in your own voice, with sincerity, is essential and can go far in showing those who have liked your page who you are. Share a post you have written, but take the time to write a bit about what the blog post is about. Virtual assistants who provide social media management services understand the need to add the human element.
Think Like a Consumer (After All, You Are)
People don’t like to be sold to. I don’t like to be sold to. So, think like a consumer. Remember why you, or anyone else, go onto Facebook or Twitter. If they have joined your business page, it’s because of a common interest. What is that? What problems are they experiencing that may have led them to look to your page for a solution?
Listen, Listen, Listen
It’s time to listen. Sometimes, it’s not always about what you say but about what you don’t stay. Listen. Do they have a problem that you could solve? Let them know where they can find the solution. What interests them? Talk about their interests.
Develop a social media strategy, and you will not be sorry you did. Social media is about engagement, building brand awareness, and networking (remember, it’s not always about engaging with clients. Network with others in your niche).
Above all, though, have fun! Through my Facebook page, I came across the business page of an auto dealership. I have only seen him mention his product once. Every other time, he is adding fun and interesting photos. His engagement is amazing.
Need help with your social media management? Whether you need to develop a small business strategy for your small business or real estate office, we are here to help.