Timeless content is blog content that maintains its value over time. It has been written so that it will be just as useful years down the line as it is now. While news content is important, timeless content is far more important. Why? If your blog offers little or no value beyond the date it was published, it becomes outdated quickly. We want to create content that is useful today, tomorrow, or years from now.
Unless you are creating a blog for the purpose of keeping your readers in the know of what is happening today, it’s best to focus on timeless blog content. Of course, you can write about a topic that touches on today’s news and keep it timeless by avoiding time phrases. Last month, yesterday, or just a few hours ago are phrases that will date your blog. Therefore, we want to keep these phrases out of our blog posts.
A great way to keep your content timeless is to write a tips blog about your industry. I’ve read great blog posts that were written three years ago. The content is still relevant and valuable to readers. In fact, search engines love a blog post that is still relevant long after it was written, and this is the best way to draw traffic to your blog. Timeless blog content is favored by search engines.
What are the benefits of writing timeless content? Your blogs will be relevant, their value will increase with time, others will be more likely to link to your blog because of the relevant content, and you will be satisfied with a job well done.
Therefore, while trendy blog topics may draw immediate attention, evergreen (or timeless) content will be to your advantage for years to come and even when interest in today’s trendy subjects may stop completely. We want to create timeless content that will stand the test of time.
JG Assistance offers blog writing services. Please contact us if we can be of any help to your business.