Three Keys to Effective Blogging
It’s not so hard to wrap your brain around consistent blogging. You’ve heard it mentioned in just about every webinar that you have attended and it makes sense. If you want a successful website, you need to have a blog, journal, or “just my thoughts” tab. The following blogging tips are your three keys to effective blogging.
Briefly, just in case you haven’t heard, you blog to let your visitors know who you are and because it lets the search engines know just how serious you are about your business. That’s the short story. However, what can you do to make your blog stand out?
Speak in Your Own Voice
It’s best not to copy other blogger’s style, and the reason is fairly simple. Your clients and website visitors have reached your website because of your style and your marketing efforts. When you develop your own voice and style, you readers will find you believable. Keeping in mind that a blog is a conversation will make it easier to speak to your audience using your own voice.
Some tips that make it easier to speak in your own voice include:
- Avoid jargon and cliches
- Consider your audience and what they might want to hear
- Remove your marketing message (use a call to action for this)
- If you’re funny, use humor (but don’t forget your message)
Proofread – Seriously, Proofread
With my favorite blogging tip out-of-the-way, we move to my second key to effective blogging. Nothing says “not professional” more than failing to proofread your blog post. I attended a webinar where the speaker was critiquing other people’s websites and their presentation material had spelling errors.
Truthfully, it’s the quickest way to turn your visitors away if you say you are a professional virtual assistant and your blog post has multiple errors. So, take the time to proofread, and you will show yourself as the professional that you are. One of the keys to effective blogging is to think like your audience.
Enter Bullet Lists
The day when others had the time or want to read every word on your blog are gone. That’s why Pinterest is catching on. Enter bulleted lists. People usually will skim your blog post to learn what they were searching for in the first place. Therefore, bullet lists serve a specific purpose. Bullet lists:
- Take less space
- Emphasize information
- Are reader friendly
- Summarize information
- Allow your readers to skim
- Are visually appealing
When we think outside the blog, we position ourselves as a professional and not just someone who speaks without thinking. Therefore, speak in your own voice, proofread before publishing, and use bullet lists to make it easier for your website visitors to glean for what they were searching for. You won’t be sorry.