Itemized lists have their place in any presentation. They allow for easy skimming of the material, break up the monotony of a long blog post, and keep your readers on your page longer than they would have with nothing but paragraph after paragraph. However, a few tips to working with itemized lists in PowerPoint must be kept in mind when creating any work that contains a list.
Beware of Itemized Lists
How do you create web copy or a PowerPoint presentation that flows and that doesn’t bore your readers? Consider using an itemized list sensibly in your writing. A few tips to help you along this line are:
◊ A poorly developed itemized list will add little interest to your presentation
◊ Too much information in each point – make it short
◊ Each item calls attention to important points
◊ Make your point and forget it
◊ Use interesting alternatives like diamond shapes
With this in mind, you can avoid the mistakes many make when using an itemized list. Too many will frustrate your readers and distract from your message. Too few and you have an entire page of paragraphs.
This was the most common error that I saw when researching this blog post. Many who wrote about the subject failed to use any itemized lists in their web copy. It made for a boring looking page, especially if they didn’t have any subheadings to break up the page.
Don’t Throw Them Out Altogether
Itemized lists have their place, and when used properly they can add and interesting element to your writing. As mentioned earlier, they break up a boring page and result in your reader’s piqued interest. Therefore, we don’t want to throw them out altogether.
Whatever format you choose, capital letters or lower case, be consistent throughout your page. Remember your good grammar manners and begin your list with a colon. When a point is complete sentence, use your period.
When you have completed your final item, don’t stop there. It makes your work look incomplete.
Some Final Tips
When working with itemized lists in PowerPoint, avoid boring your viewers to tears with your presentation. Consider a few more tips:
♦ Make points designed for your readers
♦ Add visuals
♦ Trying to sell with every point works against your objective
♦ Some readers will skip to the final point, so make it meaningful
♦ Make it entertaining
With the right attitude when putting your presentation or web copy together, you will keep your readers attention and give them the information that you wished to present in the first place.
Invest time and thought into your writing, and you will have happy engaged readers.