It’s popular, a good social media strategy, and improves your writing – blogging. There’s no need to turn it into a chore. In fact, some of the best blog posts I have read were far from polished but were down-to-earth fun.
Don’t Waste Your Readers Time
Make it a point to understand why people are coming to your website. Sometimes, it’s for your services, and wouldn’t it be great if they were always there for that? Sometimes, however, they are there for information. So, don’t waste their time and yours as you write the blog, and give them what they want – information. You have a services page to offer them your services.
First and Foremost
Spell check and grammar check your work. If this isn’t your strong point, delegate the task. Writing an amazing post is only half of the work. You have to make it stand out, and that involves not relying solely on your spell check feature. Read, reread, and read it once more.
Resist the Temptation to Brag
OK. Everyone does it here and there, and you have to showcase your skills. At the same time, keep it in its place. An egocentric blog post will get you nowhere, whereas, a straightforward and concise post will interest your readers, prompting them to come back for more.
Relax Your Mind
Have you ever felt stuck in a blog post and walked away, only to find that it was so much easier after your break. This is an easily forgotten tip. Your blog post will be so much better if you take a breather before you spell check. It’s amazing how much easier the words flow after a short break.
Break Up Your Blog Post
When they get on your page, if your readers see nothing but words , it looks like work to them. Therefore, you need to break up your blog posts with smaller paragraphs rather than a wordy 800 word blog post.
Stick to the Topic
Have you ever read a blog post and wondered afterward why your question wasn’t answered. We all have, and this is why it’s so important to stick to the topic. Your visitors didn’t come to your site to see what an amazing theme you have; they have come to get the information that your SEO directed them to. Stick to your topic and keep their attention.
Bait and switch blogging techniques will work against your best blogging efforts.
As mentioned earlier, blogging doesn’t have to be a chore. Review these 6 tips to improve your blogging skills and see where you can improve.