Write for an Audience – They Will Notice
To write for a search engine makes little sense, and yet so many bloggers do just that. They will tell you that search engines do matter. Yes, they do! However, while that is a great point, search engines will not buy your product or service. Ranking on page one, while important, will not cause a searcher to stay on your website after the click. It will not cause them to read the material that you have written. Writing for an audience will.
You see, your readers are looking for information, and many times they are not looking for a product. Plain and simple; you want people to read your material. Write for your audience, and they will read it. Ignore your audience and write for search engines, and they will leave your site quickly.
Not Search Engines?
At this point, you may not be convinced. Therefore, let’s be clear. It’s not that you shouldn’t keep good SEO practices in mind and in place when writing, however, there are a number of things that search engines can’t do for you.
Search engines can’t:
- Link your site to other websites – Good content will draw others
- Share your content – Your readers will
- Showcase your work – Your blog post will
- Keep your readers on your page – Good content will
Quality Content Matters
With or without good SEO practices in place, a poorly written article will not rank high. The simple truth is that search engines are looking for fresh quality content. At the same time, quality content will keep your readers engaged once they reach your page. They go hand in hand.
Again, Google will not purchase your products. Your audience will. I’m not saying that you should ignore your search engine optimization. It can’t and should never be ignored, but to write with only SEO in view and not for your audience is a dangerous trap to fall into.
So, identify your audience, understand what they want, and write for them. They won’t be disappointed.